...This book should be subtitled, ":The History of Sports" as it but dabbles in its business dimensions. This is extremely light business literature. I would not recommend it to a true student of wealth, as it has no nuts and bolts, on how money is actually made. Don't get me wrong, its in there, but you have to pick through all of the history information to get it. The history lesson should have taken a back seat to the business lesson, but that is not the case. Its like talking to a professional athlete, who, as an employee for the owner, can only tell you about the game, and what he did to get his check. Business should have been taken off of the cover of this page entirely, except for the fact that it did make an effort. There are not many books, or resources period on this topic, so its rarity gave it four stars. But for entrepreneurs looking for a resource to begin capitalizing off of the sports industry, sorry this is more of an appetizer.